Unverified
You are told the beat was worked
Attendance and visits come back as a phone call or a message, so the day is a recollection rather than a record.
FMCG Field Sales & Distribution
Know What Happened on Every Beat, Before the Team Gets Back
Attendance, beat plans, outlet visits, orders, executive stock, collections and quality complaints run as one connected workflow on a chat-style app your field team learns in a sitting. It keeps recording where there is no network and syncs itself when there is.
- Works with no signal
- Chat-style app
- GPS verified
Attendance and beats
Who reported, where they were, and which beat they actually worked.
Visits and orders
GPS-tagged visits with photos, and orders captured at the counter.
Stock with each executive
Requested, assigned, and reconciled against what was sold.
Complaints from the market
Raised at the counter with a photo and a batch number, tracked to closure.
The field is not the problem. Not knowing what happened there is.
Three gaps account for most of what a growing field operation loses, and none of them is a selling problem.
Unreconciled
Stock leaves the warehouse and disappears
What an executive carries, sells and returns is squared up at month end, long after anything can be done about it.
Unconnected
Orders, collections and complaints live apart
Each sits in a different book or chat, so nobody can see what an outlet ordered, paid and complained about together.
Neome closes all three by making one app record the day as it happens, with or without a network.
Attendance and beats
The day starts on the record, not on a phone call
Attendance opens in a time-bound window with the location verified, and closes on its own, so a morning cannot be backdated. Each executive gets the beat assigned for the day, and planned coverage sits next to actual coverage while the day is still running.
- GPS-verified attendance
- Daily beat assignment
- Planned against actual coverage
Visits and complaints
Every outlet visit leaves evidence behind
Visits are GPS-tagged and captured on a form built for that role, with shelf photos and a stock check against the outlet. A quality complaint raised at the counter carries the photo and the batch number, and is tracked to closure rather than lost in a chat.
- Role-specific visit forms
- Photo capture
- Complaints tracked to closure
Orders and collections
Traditional retail and modern trade, on their own workflows
A beat order at a kirana counter and a modern trade order against a purchase order are not the same transaction, so they do not share a form. Both draw on one catalog and one price list, and both route to the distributor or depot that will actually fulfil them. A payment taken against either posts straight to that customer's ledger, so the outstanding balance is live and the executive standing in the shop can see what is owed before writing the next order.
- Retail beat orders
- Modern trade workflow
- Payment posts to the ledger
Executive stock
Close the gap between the warehouse and the van
An executive requests stock, a supervisor assigns it, and from that moment what they are carrying is a number you can see. Sales and returns come off it automatically, so the balance in the van is known during the month rather than reconstructed after it.
- Request and assign flow
- Sales and returns deducted
- Balance per executive
Offline and adoption
A dead network stops the signal, not the day
Native Android and iOS apps record attendance, visits, orders, stock and collections with no connection at all, and upload everything the moment a bar of signal returns. The whole thing runs through a chat-style interface, which is why field teams who would not sit through training pick it up in a sitting.
- Full offline capture
- Automatic sync
- Chat-style interface
Reporting
What the field did today, read from what the field recorded
Set a date range and every figure below it is bounded by those dates.
Beat coverage
Was the plan worked?
Outlets planned against outlets actually visited, per executive and per beat, which is the difference between a route plan and a route that happened.
Target achievement
Where are we against the number?
Achievement tracked against target from the orders as they are booked, so it is a running figure through the month rather than a surprise at the end of it.
Collections and outstanding
What is still owed?
Payments collected on the beat against the outstanding balance per customer, live, because the entry made at the counter is the ledger entry.
All the features, done right
Team attendance
Time-bound, GPS-verified, with leave and holidays.
Beat and route planning
Daily beats per executive.
Rider visits
Tricycle and last-mile rider routes.
Sales visit tracking
GPS-tagged, role-specific forms, photos.
Order management
Retail beat orders through to fulfilment.
Modern trade
Its own workflow, terms and PO references.
Executive inventory
Request, assign and reconcile per person.
Warehouse inventory
Depot stock connected to what goes out.
Quality complaints
Raised in the market with photos, tracked to closure.
Targets and achievement
Per executive, against live activity.
Collections and ledger
Payment entries with outstanding balances.
Internal chat support
The field team asks the office inside the app.
In production
Manufacturers already run their route to market on it
Maniarr's Khakhra
Gujarat, India
Attendance compliance went from around 40 percent to over 98 percent, order processing from 15 to 20 minutes down to under 3, and daily follow-up time from about 2 hours to under 10 minutes.
Read the case study
260 Brands
Lusaka, Zambia
Runs attendance, beats, visits, orders, executive stock, modern trade, collections and quality complaints across Zambia, on teams working remote beats with weak or missing network.
Read the case studyBefore you put your field force on it
The questions manufacturers and distributors ask before the first beat goes digital.
How it is priced
Quoted to your operation, not off a price list
FMCG Field Sales & Distribution is licensed and configured to how your fleet runs, so it is not on the per-user plan the self-serve modules use and there is no sign-up price to quote. We scope it on the demo and send a figure against your actual operation.
- Fleet size
- Number of branches
- IoT units connected
- Configuration and rollout
Licence plus a one-time implementation. Existing customers run hundreds of vehicles across multiple branches on it.
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Know what you hold, where you hold it and what it is worth, with a stock ledger that updates as goods are received, issued, transferred and adjusted.
Learn moreQuotation & Order Management Software
Build quotations that price themselves, hold discounts to a limit per role, and turn an accepted quote into an order in one step with nothing retyped.
Learn moreReady to implement this service?
Talk to our team and get a rollout plan aligned to your business process.